Welcome to
Guide to Good.
We’re building a free public platform to help nonprofits and social enterprises tell their impact stories, match donors to giving opportunities, and make the giving experience seamless.
Donors face
information barriers.
Our generation cares deeply about building a better world--but both individuals and philanthropies struggle to find and learn about impactful giving opportunities that align with their unique values.
Nonprofits and social enterprises struggle to tell their stories.
Most can't afford support to help them clearly articulate their work and impact. This makes it difficult for them to fundraise, gain visibility, or steer their operations towards greater impact over time.
Misconceptions pervade the sector.
Donors often over-rely on overhead ratios or marketing. This incentivizes nonprofits and social enterprises to optimize for scale, cost-cutting, or emotional appeal rather than impact.
Many donors overestimate rates of fraud, underestimate impact, or question whether individual giving makes any difference at all (it does!)
The Challenge
Our Solution
65% of American donors report that they would give more if they knew the impact of their donations. (Fidelity Charitable)
Untapped American donors could contribute ~$19-46 billion per year more to the social impact sector. (GivingPulse)
We help doers tell their stories.
We publish high-quality summaries of nonprofits' and social enterprises' work and impact to a searchable database. No jargon or sales hooks--just clear information about the difference these organizations make, and how they do it.
For those who need it, we also provide free advising to help them create strong impact metrics and clear summary language.
We match donors to giving opportunities.
Navigate the platform by searching and filtering the database directly, or use our quizzes to explore and define your unique giving values.
Then, we match you to giving opportunities that align with your interests, and are at a size and growth stage where your gift can make a meaningful difference. Our platform then offers a seamless, centralized giving experience.
We demystify social impact.
What can nonprofits and social enterprises do that companies and governments don't? How do nonprofits and social enterprises spend my donations, and why are they always short on funds? How do I make sure my donation makes as much impact as possible?
Get your questions answered--so you can confidently find and support organizations building the world you believe in.
Get Involved
Are you a nonprofit interested in joining the platform? (Yes, it's free!) Join our waitlist by filling out this form.
Are you a philanthropy or donor (or aspiring donor) ready to get started? Join our beta testing waitlist here.
To sign up for updates, submit your email address below. (We won't share or sell your information.)