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Welcome to
Guide to Good.
We’re building a free public platform to help nonprofits tell their impact stories, match donors to giving opportunities, and make the giving experience seamless.
Donors face
information barriers.
Our generation cares deeply about building a better world--but both individuals and philanthropies struggle to find and learn about impactful nonprofits that align with their unique values.
Nonprofits struggle to tell their stories.
Most nonprofits can't afford support to help them clearly articulate their work and impact. This makes it difficult for them to fundraise, gain visibility, or steer their operations towards greater impact over time.
Misconceptions pervade the sector.
Donors often over-rely on overhead ratios or marketing. This incentivizes nonprofits to optimize for scale, cost-cutting, or emotional appeal rather than impact.
Many donors overestimate rates of fraud, underestimate impact, or question whether individual giving makes any difference at all (it does!)
The Challenge
Our Solution
65% of American donors report that they would give more if they knew the impact of their donations. (Fidelity Charitable)
Untapped American donors could contribute ~$19-46 billion per year more to the social impact sector. (GivingPulse)
We help nonprofits tell their stories.
We publish high-quality summaries of nonprofits' work and impact to a searchable database. No jargon or sales hooks--just clear information about the difference these organizations make, and how they do it.
For nonprofits who need it, we also provide free advising to help them create strong impact metrics and clear summary language.
We match donors to nonprofits.
Navigate the platform by searching and filtering the database directly, or use our quizzes to explore and define your unique giving values.
Then, we match you to nonprofits that align with your interests, and are at a size and growth stage where your gift can make a meaningful difference. Our platform then offers a seamless, centralized giving experience.
We demystify social impact.
What can nonprofits do that companies and governments don't? How do nonprofits spend my donations, and why are they always short on funds? How do I make sure my donation makes as much impact as possible?
Get your questions answered--so you can confidently find and support organizations building the world you believe in.
How it Works
USERS
1
Use our quizzes to map your giving values, and to find nonprofits that align with those values. Explore:
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What does a "better world" look like to me? How can we get there?
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What is my risk appetite for impact? What is "impact" to me?
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Do I care more about supporting innovation, or supporting programs with lots of existing impact evidence? Impact near my home, or impact in the highest-need parts of the world? Why?
If you already know what you're looking for, skip straight to our sort and filter functions.
2
We connect you with organizations aligned with your values. We'll explain their work, their impact, and their story.
As you find and learn about nonprofits that match your giving profile, we'll advise you through the process of choosing a giving opportunity. Explore our videos, articles, or AI-powered advisors; or, subscribe for bespoke support from our experts.
3
Give with confidence directly through our platform. We make it easy to track your donations and impact over time.
NONPROFITS
1
Submit key details about your problem statement, target population, intervention, and outcomes.
Together, we'll determine whether you have enough impact data gathered to create a profile.
2
We conduct a review to ensure transparency and credibility.
Need help measuring impact? We also offer free or low-cost support to help you evaluate and communicate the difference you make.
3
Our team uses an AI-assisted process to generate a clear, accessible profile showcasing your work and impact. We check for readability, gaps in your narrative, and more.
4
We work closely with you to ensure the profile is accurate and retains your voice.
When you're ready, we publish your profile, making it easy for donors to find and support your work.
Get Involved
Are you a nonprofit interested in joining the platform? (Yes, it's free!) Join our waitlist by filling out this form.
Are you a philanthropy or donor (or aspiring donor) ready to get started? Join our beta testing waitlist here.
To sign up for updates, submit your email address below. (We won't share or sell your information.)